Real Football NO.1s

In football, what makes a NO.1? Bagging the Ballon d'Or? Having looks like an actual viking? Or getting a dodgy statue named in your honour? Surely not.

The truth is, Real Football NO.1’s aren’t always on the pitch. They’re the daily grafters, the kit cleaners, and the lawn quality controllers.

We travelled the UK (London, Kent, Stafford, Conwy, Isle of Eriskay, Rochdale, Middlesbrough) to search for these unappreciated legends of the game, and created an always-on 360 campaign consisting of 3 TVCs, OOH, Social & Web.

LOCALISED OOH

Connect with relevant audiences and drive participation, through localised OOH positioned in the actual areas where our local heroes are from.

60” TVC

30”

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CONTENT

Series of longer-form content pieces that showcase the incredible stories of our Real Football NO.1s. Watch the whole set here.

NOMINATIONS & VOTING

Alongside the launch of the 60” and 30” TVC, we created a ‘Real Football NO.1s’ microsite, where the public could nominate their very own NO.1s, vote, and score some ridiculously good EFL prizes.

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