Mammals Launch

Dramady: A drama-comedy. They’re all the rage now, apparently.

So much so, that James Cordon and Jezz Butterworth wrote their very own series called Mammals. A show based on tumultuous relationships, infidelity and a massive CG whale.

We were asked to devise a launch campaign for it’s release on Prime.

HEAD, HEART, OR D**K?

Run of OOH 48 sheets exploring some of the most existential questions we face as primitive Mammals looking for love.